Kazan Hyperlocal New Media

from 20.07.2015 to 17.06.2016

The objective was to launch hyperlocal new media about positive changes in Kazan and other cities of Tatarstan Republic in the shortest time possible.

Based on the experience gained from working with dozens of media companies, we have developed an optimal solution for our own online media. This solution have formed the basis for a number of our projects and became the foundation of Inde. Its main advantages include reduced development time, budget optimization, and availability of all the basic features required for a new editorial office.

We want to form a new urban culture and a new citizen who loves his city, feels responsible for it and realizes that he can change the world around him.
The first message of Inde editorial team to their readers

When designing a media site we always think about such aspects as increasing the number of readers, building trust and retaining users. Our graphic solutions are based on knowing the history of typography and arts, experience with classic and new media, and knowing what is behind the scenes of an editorial office. All of this helps us create solutions that won’t get outdated for a long time.

of today’s users surf the internet on their mobile devices. Launching a site without a mobile version is now the exception rather than the rule.

Editor’s super power

We already have 8 cases of new media sites in our portfolio. 8 different editorial teams told us about their needs, pains and dreams. It helped us identify the core features to make them the heart of our comprehensive content management system.

Creating and Editing publications

The main feature is the publication system that allows to create magazine style publications. Columns, comments, and recommendations make articles look glossy and attractive.

Every new layer in a publication can differ from the other ones giving editors’ imagination free play and making articles lively, full and engaging.

Customer review

"We’ve been working with Manufactura since July 2015. Their team built the website of our online magazine Inde from the ground up: they designed it, programmed it and made it mobile responsive. Despite the distance, communication has never been a problem. For instance, we can track the work progress on Trello boards. We synchronized Trello with a separate Slack channel and get notified about all changes on our boards. We had a few disagreements with Manufactura’s designers on the use of fonts, but those type of things are typical in the design process and can be easily solved.

I thank their team for promptness in dealing with our questions and requests. The account manager that works with us is always ready to help, even on her days off.

I particularly enjoy following the founder of Manufactura Dmitriy Provotorov. He created the company where he wanted to work himself and I believe all of Manufactura employees are happy to work there too. This is really cool!"

Yuliya Turanova,
Chief Editor, Inde Online Magazine

Project team
Dmitriy Provotorov
Product Manager
Dmitriy Sidorov
Vladimir Stegantsov
Dmitriy Teryaev
Frontend and Backend Developer
Dmitriy Kiselev
Frontend Developer
Olga Zarezina
Account Manager
Easybank app for personal finance management. Add a new purchase in just 3 taps and the app will automatically geotag it.
VC.RU about EasybankVC.RU about Easybank
Manufactura challenged other web design studios from Voronezh. about VORONEZH DRIBBBLE about VORONEZH DRIBBBLE SHOWDOWN
One logo is not enough to do the job, but a good logo is always better than a bad one. This one is good. As the saying goes, a journey of a thousand miles begins with a single step.
Erken Kagarov in Art. Lebedev Studio Business LynchErken Kagarov in Art. Lebedev Studio Business Lynch
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